Stories Are Built From the Inside Out

JCKPOTX Media was founded by Elijah Westall, a documentary and video production company built around one idea: the best stories come from understanding people, not just filming them.

Elijah spent several years working with the NBA G League Ignite program, developing some of the best young basketball talent in the world, and has worked hand in hand with pro athletes across the NBA, UFC, and NFL as their storyteller. His first documentary series was sponsored by Gatorade, and that project is what pushed him to keep chasing people's stories and understanding why they matter.

That instinct traces back to his background in psychology. Elijah graduated from the University of San Francisco with a psychology degree at 20 years old and that training shapes everything JCKPOTX Media makes. The brain is the motor behind everything we put into the world, and that's the lens the team shoots through, top-tier creative and production work rooted in the human side of every story.